Viu l’ecològicIt is a shop of organic products that aims to go beyond, offering menus and food to go, healthy eating advice, workshops, chats, etc. Their trajectory has made them a leading company in the world of food.When we met them, we decided us together for an identity that had to reflect everything behind this family project and should serve as a tool to solve all the communication needs, they had in that moment and will have in the future.The graphic identity created for “Viu l’ecològic” continues in a range of colors inspired by nature and its food, the forms, the movement, etc. It is a living project in constant evolution, like them.Client: Viu l'ecologicServices: Branding