“El Patronat d’Esports de Tarragona” commissioned us with their identity’s design through the communication department of Tarragona’s city hall.

We worked to obtain a brand that will transmit especially the concepts of dynamism and teamwork.

That is why in the work process a network or grid of hexagons was created from which they emerged a series of geometric figures that helped us to convey these concepts.

The resulting figures are geometric, colorful arrows and figures that interact, giving each other these dynamic affects and the brand’s network. This dynamism also is reinforced with the use of the brand’s symbol in a changing way, creating a complete symbolic, infinite alphabet that identifies PMET in each of its versions.

Client: Ajuntament de Tarragona - Patronat municipal d'Esports de Tarragona
Services: Branding, brand guide, communication