“Almendrina” is a third-generation brand which was founded in 1935. The order arrived in our office due to the client’s need to carry out a new project to brand their products. Their products are high quality but currently they must compete with other new and better-known brands in their branch.
The project started with the brand’s intervention within which a remodeling, that respects some codes of the original brand, came along.
They provide a big family of products, with two lines: organic and conventional. The values to be transmitted are the brand’s quality, modernity and historical trajectory. Because of that we decided to work with the illustrator Júlio Aliau for the labels, who used watercolors to represent leaves, almond blossoms, fruits and nuts, etc., a whole set of themes that accompany the identity of the “Almendrina” brand.